direct marketing به انگلیسی

• بازاریابی, دیکشنری

 

From Longman Dictionary

diˌrect ˈmarketing noun [uncountable]

the business of selling things directly to people by post or telephone rather than in shops

Example

A direct marketing channel moves goods directly from manufacturer to consumer

A computer database and direct marketing mail shots are among ideas under consideration

In combination, the two data sources and techniques probably provide the latest sate-of-the-art in direct marketing

In the 1980s geodemographic systems were hailed as the powerful new direct marketing technique

In the case of direct marketing the immediate purchaser may be the actual consumer