fad به انگلیسی
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From Longman Dictionary
fad /fæd/ noun [countable]
something that people like or do for a short time, or that is fashionable for a short time
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Example
Interest in organic food is not a fad, it’s here to stay
They know this is just another fad
Will upsizing be the next management fad
This is not simply a passing fad
It could be that old Henry Flagler himself started the fad, back when he started the town