gimmick به انگلیسی
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From Longman Dictionary
gim‧mick /ˈɡɪmɪk/ noun [countable]
a trick or something unusual that you do to make people notice someone or something – used to show disapproval
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Example
Nope, Patricia Marvel says, in this town, you really have to have a gimmick
As courses proliferate, they promote themselves with ever more exotic gimmicks
The consequence is that the parties are driven to search for gimmicks
A great gimmick and I wish I’d thought of it
This movie has only one gimmick though, and after a while it begins to wear thin