gimmick به انگلیسی

 

From Longman Dictionary

gim‧mick /ˈɡɪmɪk/ noun [countable]

a trick or something unusual that you do to make people notice someone or something – used to show disapproval

Example

Nope, Patricia Marvel says, in this town, you really have to have a gimmick

As courses proliferate, they promote themselves with ever more exotic gimmicks

The consequence is that the parties are driven to search for gimmicks

A great gimmick and I wish I’d thought of it

This movie has only one gimmick though, and after a while it begins to wear thin