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From Longman Dictionary                 

From Longman Dictionary pub‧li‧cize (also publicise British English) /ˈpʌblɪsaɪz/ verb [transitive] o give information about something to the public, so that they know about it Example television’s failure to publicize the unemployment issue His visit was…

From Longman Dictionary banner ad noun [countable] an advertisement that appears across the top of a page on the Internet Example Part of the screen was taken up by a banner ad for Total News sponsor NewsPage, a personalized Internet news service That banner ad obscured an ad on the Time site for PointCast, which competes with NewsPage                 

From Longman Dictionary diˌrect ˈmarketing noun [uncountable] the business of selling things directly to people by post or telephone rather than in shops Example A direct marketing channel moves goods directly from manufacturer to consumer A computer database and direct marketing mail shots are among ideas under consideration In combination, the two data sources and techniques probably provide…

From Longman Dictionary junk mail noun [uncountable] letters, especially advertisements, that are sent by organizations to large numbers of people – used to show disapproval Example Mind you, I do have a relative who has one tried and tested way…

From Longman Dictionary strat‧e‧gy /ˈstrætɪdʒi/ ●●○ W3 AWL noun (plural strategies) a planned series of actions for achieving something the skill of planning the movements of armies in a war, or an example of this skilful planning in general Example The final score of a strategy was the sum of the points it gained against all the other strategies Secondly, it will evaluate the impact of…

From Longman Dictionary brand1 /brænd/ ●●○ noun [countable] a type of product made by a particular company, that has a particular name or design a mark made or burned on a farm animal’s skin that shows who it belongs to brand2 ●○○ verb [transitive] to describe someone or something as a very bad type of person…

From Longman Dictionary blitz /blɪts/ noun [countable usually singular] a sudden military attack, especially from the air a period of great effort in order to deal with something quickly and completely a big effort to make people notice something or buy something…

From Longman Dictionary fair ˈtrade noun [uncountable] the activity of making, buying, and selling goods in a way that is morally right, for example by making sure that international labour laws are obeyed, that the environment has not been damaged by making the goods, and that the…

From Longman Dictionary en‧dorse /ɪnˈdɔːs $ -ɔːrs/ ●○○ verb [transitive] to express formal support or approval for someone or something if a famous person endorses a product or service, they say in an advertisement that they use and like it to sign your name on the back of a cheque to show that it is correct if…