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From Longman Dictionary con‧sum‧er /kənˈsjuːmə $ -ˈsuːmər/ ●●○ S3 W3 AWL noun [countable] someone who buys and uses products and services Example Consumer spending rose 0.7 percent in November Consumers will soon be paying higher air fares Only 25% of the price a consumer pays for vegetables goes to the farmer  Improved consumer choice is one of the benefits of a free market The lowest level of growth will be…

From Longman Dictionary teas‧er /ˈtiːzə $ -ər/ noun [countable] a very difficult question that you have to answer as part of a game or competition a short advertisement which appears a few days or weeks before a full advertisement for a product Example How New Ways With Eyeshadow turn a housewife to a teaser  Why bother with…

From Longman Dictionary bill‧board /ˈbɪlbɔːd $ -bɔːrd/ noun [countable] a large sign used for advertising Example Huizenga plans to expand into the areas of electronic security and billboard advertising Around the world, some 3 billion pairs of eyes will notice their logos, slogans and billboards It might even be socialist, and we…

From Longman Dictionary pro‧mote /prəˈməʊt $ -ˈmoʊt/ ●●○ W2 AWL verb [transitive] to help something to develop or increase to give someone a better more responsible job in a company to help sell a new product, film etc by offering it at a reduced price or by advertising it if a sports team is promoted, they play in a better group…

From Longman Dictionary launch1 /lɔːntʃ $ lɒːntʃ/ ●●○ W2 verb [transitive]  to start something, usually something big or important to make a new product, book etc available for sale for the first time to put a boat or ship into the water to send a weapon or spacecraft into the sky or into space to…

From Longman Dictionary cam‧paign1 /kæmˈpeɪn/ ●●○ S3 W3 noun [countable] a series of actions intended to achieve a particular result relating to politics or business, or a social improvement a series of battles, attacks etc intended to achieve a particular result in a war campaign2 ●●○ verb [intransitive] to lead or take part in a series of actions intended to…

From Longman Dictionary ad /æd/ ●●● S3 W3 noun [countable] an advertisement Example I saw an advert for some cheap furniture in our local paper We put an ad in ‘The Times‘ and got a terrific response Homeless children scrounge for spare change, and newspapers carry ads from people offering their kidneys for cash This will spark rounds of attack and counterattack ads The campaign believes the best…

From Longman Dictionary mail‧shot /ˈmeɪlʃɒt $ -ʃɑːt/ noun [countable] advertisements or information that a company sends to many people at one time by post Example We’re sending out a mailshot telling our customers about our new products It was a mailshot for his…

From Longman Dictionary slo‧gan /ˈsləʊɡən $ ˈsloʊ-/ ●●○ noun [countable] a short phrase that is easy to remember and is used in advertisements, or by politicians, organizations etc Example They’ve come up with a new advertising slogan for the product The glaring red of posters and slogans papering the walls terrified Gao Yang Young men risked their…